The meal plan became the content brief.
Sous Chef turns its weekly meal plan into food imagery, captions and social drafts. Recipes and real kitchen references guide the work; Bryce reviews what goes out.
Dinner was getting cold.
Bryce and his wife were spending 20–40 minutes photographing meals for Sous Chef’s Instagram and TikTok before sitting down to eat.
He wanted to keep showing what people could cook with Sous Chef and get back to eating while it was hot.
Use the meal plan that already exists.
The workflow reads the week’s meals, recipes and plating instructions, then turns them into a shot list. Reference photos supply the kitchen, plates, linens and glassware.
Each shot gets a composition and place setting, with enough variety to make the week’s posts feel different.
The meal plan
Recipes, ingredients and plating instructions.
Kitchen references
Real plates, linens, glassware and settings.
- 01
Plan the shots
Vary the crop, angle and place setting.
- 02
Generate & check
Higgsfield imagery, checked against the brief.
- 03
Assemble the carousel
Selected images and platform-specific copy.
- 04
Approve the captions
Bryce reviews the exact copy.
- 05
Buffer drafts
Unscheduled and ready for a publishing decision.
Image corrections go back into the next shot plan.
Check the food before writing the caption.
Codex coordinates the workflow and Higgsfield generates the imagery. Each image is checked against the recipe for ingredients, proportions and plating, then against the references for the kitchen and table setting.
When an image fails a check, the next attempt gets instructions for that problem. Once the images are selected, the workflow assembles the carousel and drafts captions.
The first set was too repetitive.
The images needed more variety. Bryce changed the direction to include different crops, camera angles, plates and table settings.
Those edits became instructions for the next shot plan: overhead views, tighter crops and wider kitchen scenes, with different place settings across the set.
A week of meals, ready for the feed.
AI-generated carousel drafts from a Sous Chef meal plan.
Weeknight red curry
Taiwanese three-cup chicken
Rotisserie chicken nachos
The handoff stops at a draft.
The workflow prepares Instagram and TikTok captions for approval, then sends the finished carousel and approved copy to Buffer as unscheduled drafts. Bryce reviews them there and decides when to publish.
That process is documented for the next meal plan. The stop-motion video experiments use a separate, manually reviewed workflow.
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A meal plan becomes a social draft.