// Approach.jsx — "How I Think" — toolbox hero + three woodcut principle cards function Approach() { const principles = [ { n: "01", tag: "Research", img: "wc-monocular.png", panel: "var(--gm-paper)", t: "Research over intuition", d: "I run the customer research, the competitive analysis, and the market work before I build the plan. Gut feel is great for picking lunch. It's a terrible way to bet a budget." }, { n: "02", tag: "Efficiency", img: "wc-scale.png", panel: "var(--gm-paper-edge)", t: "Efficiency over big teams", d: "I've built and led a 16-person org. I've also run the whole thing with three people and the right systems. Headcount isn't the flex. Output is." }, { n: "03", tag: "Endurance", img: "wc-pantheon.png", panel: "var(--gm-paper)", t: "Brands that hold up", d: "I build positioning and growth systems that still make sense six months out. Anyone can make something that looks good in a pitch. The test is whether it survives contact with the market." }, ]; return (
{/* ── HERO: toolbox + thesis ── */}
How I Think

I use power tools. I don't let them do the thinking.

I use AI and automation every day. But I use them the way a good carpenter uses power tools: to work faster and more precisely, not to skip the thinking. The strategy comes first. Then the tools make it sharper, quicker, and more connected to what's actually happening in your market.

Strategy first. Tools second.
{/* toolbox */}
A box of tools
{/* ── divider ── */}
Three things I won't compromise on
{/* ── three principle cards ── */}
{principles.map((p, i) => (
{/* image panel */}
{p.n} {p.tag} {p.t}
{/* content */}

{p.t}

{p.d}

))}
); } Object.assign(window, { Approach });